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Director of Digital Marketing

Job Title: Director of Digital Marketing
Reports to: CEO
Department: Marketing
 
Summary:
Twisted Throttle is currently seeking an Online Marketing Director to conceptualize, create, manage, measure, improve and scale its marketing strategy, team, and methods across multiple digital platforms. The ideal candidate is a strong creative, analytical, detail-oriented, and self-sufficient leader. The candidate must have the ability to develop methods to quantitatively improve customer relationship, email, loyalty, retention and segmentation strategies, while focusing on incremental customer profitability, satisfaction and lifetime value.
 
Must have proven expertise in:
  • Utilizing both traditional and developing digital B2B and B2C e-commerce tools;
  • Data analysis-driven decision making;
  • Inspiring, organizing, planning and directing the creative efforts of a small sales and marketing team and scaling it to 10-15+ over a short period;
  • Conceptualizing and prioritizing big-picture marketing ideas while also understanding and being able to execute the microscopic details;
  • Driving projects to completion across multiple departments, including design, IT, purchasing and customer service;
  • Hiring, coaching and developing a positive team of multi-talented individuals; and
  • Develop processes for using digital analytics to refine strategy.

Duties and Responsibilities:
  • Work directly with the executive team to create strategies and campaigns to drive profitable and meaningful company growth;
  • Ability to create value, knowledge and product-centric marketing programs that do not rely on heavy discounting or heavy promotional costs; and
  • Manage the budgetary control of all marketing.
Within the first six months, the Digital Marketing Director is expected to:
  • Execute full-scale marketing programs without oversight from senior management;
  • Execute an SEM strategy including use of Adwords and PPC;
  • Execute an email marketing strategy; and
  • Track and report on campaign costs, performance and ROI to the executive team monthly.

Skills/Requirements:
• Professional or personal motorcycle passion and experience (current motorcycle license required);
• Clear and effective communicator, able to articulate views and vision crisply;
• Strong interpersonal skills, including the ability to influence others without formal authority;
• Ability to positively communicate with technical, creative, and marketing staff;
• Strong analytical skills, including experience using email distribution and reporting applications;
• Ability to work in a fast-paced environment and implement last-minute changes;
• Excellent attention to detail and organizational skills;
• Demonstrated ability to prioritize, self-manage and meet deadlines;
• Must love using the Internet, embracing the latest digital tools, and constantly be experimenting with new consumer-facing technologies;
• Must be a fast-paced, high energy self-starter; and
• Managing performance of SEM, on-line marketing, e-mails marketing, sales promotions, postcard campaigns, web content development (written and visual) and social media.
 
Be prepared to share examples of recent success stories on behalf of a fast-paced, quickly-growing, high-traffic organization.
 
Education/Experience:
• BA/BS in Marketing, Information Technology or related field
• 5 or more years in the email marketing, ecommerce or interactive marketing industry
• Experience implementing CRM, RFM, and CLV systems and concepts 
 
Relocation assistance is available. A "work from home" option is not available, as the team to be directed is 100% on-site.
 

How to Apply